Make sure all of our marketing is happening the way it should be. This includes all GMB profiles, digital ads, websites, and directories with QA/QC for all digital, network and vendor marketing. Keep everything updated and over-performing so that every company grows quickly.
Maintain GMB profiles across every company
Manage profile status including new setup, verification and suspensions
Keep business info, service areas, and services updated
Improve listing performance through posts, updates, and optimization
Maintain directories, NAP accuracy, citations, and duplicate listings
Track rankings, keywords, GeoGrid performance, and competitor citations
Oversee review trends, response quality, and overall reputation management
Manage all plugin and theme updates in WP Engine
Oversee site backups and security alerts
Review and correct broken links, outdated content, and metadata issues
Monitor crawl errors, indexing, and web vitals issues
Optimize desktop and mobile layout for all pages
Run web form checks and spam protection
Track all web analytics, tracking codes, and events
Maintain all basic compliance expectations
Keep sites prepared for AI search changes and requirements
Share monthly dashboards with performance metrics and ranking updates
Maintain campaign structure and organization
Oversee form and call conversion tracking
Monitor spend, pacing, and budget-rule automation
Manage keywords, targeting, and negative keyword lists
Run A/B testing for continuous improvement
Review competitor ads in each market
Check lead quality and call recordings regularly
Send out monthly ads performance reports
Review posts, reels, stories, etc.
Check copy, tagging, formatting, content, etc.
Monitor engagement handling and overall performance
Track and improve all content calendars
Identify performance patterns and correct issues
Oversee all event marketing and presentation materials
Improve all signage, handouts, flyers, and vendor leave-behinds
Review event ROI and vendor and network marketing results
Make sure follow-up is completed after events and networking
set and maintain high standards for Trusted Vendor marketing materials
Work with company managers to stay on top of the highest level of marketing performance
Research and communicate the latest marketing trends that affect company sales or operations
Support leadership with consistent feedback with growth opportunities in mind
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